Indian Cinemas to screen films on road safety

June 18th, 2010

With the Union Ministry of Information and Broadcasting (I&B) decision to make screening of road safety films mandatory in all cinema halls in the country, Chandigarh residents too will get a lesson in road safety by July-end.

“The ministry of I&B has already written letters to chief secretaries of all states including Chandigarh, Punjab, Haryana and Himachal advising cinema halls to show road safety films before screening commercial films. The ministry has also asked the states to display hoardings on road safety rules, do’s and don’ts at important locations, preferably in government buildings, railway stations, bus stations and airports,” says KK Kapila, Chairman, International Road Federation (IRF) in a press release.

“Ministry of Road Transport & Highways in association with IRF has launched a national campaign for reduction of road accidents in the country as about 1.25 lakh deaths take place per annum due to road mishaps. As part of the campaign, IRF has made two films of three minutes each on road safety titled ‘Afsos’ and ‘Ehasas’. These will be released to all the cinema halls in Delhi and other states and cinemas will air them before the any commercial movie,” he adds. While Ehasas is a short film on drunken driving, Afsos is on the Supreme Court’s judgment to quickly shift the accident victims to a hospital by anyone without any fear of police harassment.

Express News Service Posted: Jun 18, 2010 at 0352 hrs


Entry Filed under: Delhi

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